Ok you need to have title, description, start/end times and they need to be setup correctly with timezone / unix formatting. but see:
doSave function in:
\administrator\components\com_jevents\controllers\icalevent.php
Or you could look at using the CSV Import method and passing that in by seeing how we handle frontend imports in:
components/com_jevents/views/default/icals/tmpl/importform.php
Many thanks
Tony